New Seafood Marketing Campaign?

A friend who moved to the far, far, far away realm of Alabama reported the following: in his local fish market, Copper River red salmon was selling for $17.99 per pound.  Copper River sockeye salmon was $18.99 per pound.  Being the wily ex-Alaskan that he is, he went for the red salmon.  Why?  Well, because red and sockeye ARE THE SAME THING.

Hi! I am a sockeye salmon! I am also a red salmon! Please buy me and all my friends so that Stephanie's commercial fishing family can have your money.

I suppose you pay extra for extra letters on the packaging.  The letter ‘y’ isn’t free, you know.